Conference in Atlanta for Family Practice on the 26

FACULTY OF STUDIES IN VIRTUAL ENVIRONMENTS

Ecology ENGINEERING

BUSINESS English - INTERMEDIATE

GUIDE Nº 1 BRANDS

AUTOR

STEFANI VELANDIA HOLGUÍN

Instructor

WILLIAM FERNANDO RODRIGUEZ

BOGOTA, DC May 01, 2015

Autonomous  Work

Individually and in your E-portfolio exclusively, you volition show the evidence of the post-obit exercises.

4. Open your Market Leader book on page eight, then listen to the CD and do exercise A, B and C.

a)        Enables the target consumer to determine if they want the product o r not

b)        The function is to make the selection of products to hit the market knows the needs of the people and that is what volition work best on the marketplace

c)         Update their applied science and know how to handle the competition

5. Open your Market place Leader book on page 16, then listen to the CD and do practice A, B and C

a)        Location of hotels, Cyberspace, underground networks

c) The engineering is a hard topic for hotels but with the environment they will effort to make more effort. The hotels use at present Goggle box on demand and the people don t use the telephone of the hotel with the new technologies.

6. Open your Market place Leader book on page 19, so listen to the CD and do exercise:

A)

1-Christina Verde first call from Madison will exist in London date to run across yous see new collection Wednesday in the afternoon 2 o'clock

2- Christina Verdi she south engaged to the moment bulletin something come upwards the airplane run across her tomorrow

B)

Jenifer:   I'chiliad calling considering I'll be in London side by side week and I would like to brand an appointment   t o come across you lot. I want to tell you about our new collection.

Cristina: Great. What they would suit you.  I'm fairly complimentary next week, I think.

Jenifer:   How about Wednesday?, In the afternoon? Could you make it then?

Cristina: Permit me look at present. Permit me check the diary'. Yep, that'd exist no problem at all. What about two ii o'clock? Is that OK?

C)

Receptionist:    Thanks. I'one thousand putting you through       Howdy, I'm afraid she's engaged at the moment would you hold   or can I put you lot through to her voicemail?

Jennifer : Would you be able to have a message for me, please? I'1000 in a bit of a hurry.

Receptionist: Yep, certainly.

Jennifer : The thing is, I should be coming together Ms Verdi at ii p.k just something comes upward.  My aeroplane was delayed, and I've got to reschedule my   appointments. If possible, I would like to meet tomorrow properly in the morn. 'Could she call me back here al the hotel, please, to confirm?

Receptionist: Certainly. What's the number?

Jennifer : It's 02078553814 and I am in room 6 11.

7. Reading: Mercedes, shining star: Open your Marketplace Leader book on page 24 -25, so Read and exercise practise A, B, C and D.

A) Read the first two paragraphs apace and decide if the statements are True (T) or false (F), according to the article.

one. The fall of the Mercedes luxury brand was not as severe equally other brands. (F)

two. In 2002, Mercedes' losses were its first for iii decades. (F)

3. In 2002, Mercedes cars were famous for their reliability. (F)

4. Dieter Zetsche is the boss of Mercedes and Daimler. (T)

B) Find words and phrases in the first five paragraphs of the article that mean the Same every bit the following,

1. Sudden and surprising: that in iii years it has gone from the worst performing of the big luxury car makers to the trailblazer

2. A period of 10 years: Decade

three. Failing: suffered as dramatic a autumn

4. The commencement company to develop new methods of doing something:   Mercedes.

5. Someone that you compete with: BMW

half-dozen. A complete alter from a bad situation to a good 1: the worst performing of the large luxury car makers to the trailblazer.

seven. Ihe financial result of a visitor'southward business (i.east. turn a profit or loss): and fifty-fifty more so at the 10.four per cent it made i n the fourth quarter - compared with BMW'south 5.4 per cent in the 3rd quarter.

D) Co-ordinate to the article, which of these factors helped Mercedes improve its performance?

- Mr Zetsche's walrus moustache

- Having BMW every bit a rival

- Using Mr Zetsche's operational experience

- Cut jobs

- Producing new models

- Using a team approach

- toll sensitivity

British English	American English.
hugger-mugger	subway
city centre	downtown
bear-on baggage	x carry-on luggage
1 manner	unmarried
round trip	render
motorway	freeway
remainder room	public toilet
lift	elevator
passenger vehicle class	economy class
schedule	timetable
car park	parking lot
queue	line
beak	check
booking	reservation
ground flooring	beginning flooring

Action two.Vocabulary and Grammar

folio 7 do exercises Vocabulary A, B and C.

B) Consummate these sentences with word partnerships from Exercise A

2 . Consumers who always buy Sony when they need a new Television set are showing loyalty

3. A fashion designer who launches his o r her own perfume is an example of leader

4. The image of Mercedes-Benz is such that its products are seen equally safe, reliable, luxurious, well made and expensive.

v. George Clooney advertising Nespresso is an example of the utilize of a well-known person to advertise products.

6.A investigation consists of introduction, growth, maturity and turn down.

7. Tesco'southward wide range means that it appeals to all sectors of the UK marketplace.

8. The employ of Aston Martin cars and Sony computers in James Bond films are examples of when products are used in films or Television receiver programmes.

9. Microsoft is the leader in computer software.

x. In countries with ageing populations, the over•60s age group is becoming an increasingly important challenger.

eleven. Pepsi is the 2nd best-selling product or brand in a marketing carbonated soft drinks.

12. Focus groups and consumer surveys are ways of conducting research.

C)  Discuss these questions.

1. What are the advantages and disadvantages for companies of product endorsements?

Advantages:

- maintain trade flows

- Create recognition

- Create loyalty

Disadvantages

- on promotion

- upfront costs

2. How can companies create brand loyalty?

- Creating an emotional bail betwixt the client and the product

- Flashy and offering good quality products

- listening to the customer needs

- Innovating

3. Can you give any examples of successful o r unsuccessful brand stretching?

It'southward often idea that the current team is able to manage a make stretch or make extension without the recruitment of new marketing, insight managers etc.

Nevertheless a brand extension or brand stretch can fail spectacularly because the philosophy of brand extension is not well plenty understood or implemented correctly.

Probably the virtually well know brand extension failure is Coca cola'southward 'New Cola' extension in 1985. Initially well received and then acquired a huge consumer backfire and reduced sales.

iv Think of a cheap or expensive thought for a product launch.

-Install a large TV near the cash to post offers and promotions and transfer videos with demonstrations of their products and order and publish customer testimonials on your website,

v What other market segments tin can you identify (e.g. young singles).

-standard of living

-economic stratum

-likes

-personality

-geographical Aspects

-children, youth, adults

-Historic period

-Style

6 What activeness can companies take if they outset to lose market share?

- Locate the source of the problem.

-Review the production or service you are selling and, consequently, make decisions, either change products, brand changes, have additional products, etc

- Design a strategy of selling

- Analyzes training your salespeople, if they really fit the profile that your company requires

- Prepares real plan sales.

Page ten, practise exercises A, B and C.

A) Which of the time expressions below do we usually employ with the present elementary? Which practice nosotros commonly utilise with the present continuous? Which are used with both?

Present SIMPLE: Usually, Oft, once a month, every day.

PRESENT CONTINUOS: Present, at present, this year, six months ago

Nowadays SIMPLE AND Nowadays CONTINUOS: currently, at the moment, these day.

B) Complete these sentences with the present simple or the nowadays continuous course of the verbs in brackets.

-At the moment, eBay works with brand owners to remove fake items.

-eBay at present spends $20m a year analysing suspicious sales.

-Louis Vuitton ordinarily selling its products through authentic Louis Vuitton boutiques.

 -At the moment, Louis Vuitton negotiates with Hubert de Givenchy.

-Both Apple tree and BlackBerry launch important new products this year.

-These days, a lot of people have a BlackBerry.

C) Consummate this text with the present simple or the present continuous course of the verbs in brackets.

The Google brand grows rapidly. According to the Millward Dark-brown Brandz report, information technology holding offset place in the list of peak 100 brands. In fact, the It field dominates the top-ten corporate brands. Google operating websites at many international domains, the virtually pop being www.google.com ,  and generating revenue by providing constructive advertizing opportunities. Google e'er focuses on the user, and consumers unremarkably see Google as quite trustworthy.

Nowadays, companies brainstorm to recognise that brands are amongst their most valuable avails. They sympathize that brands become ever more powerful in driving concern growth. Strong brands generate superior returns and protect businesses from take chances. Google currently holds the acme position, only it has to keep innovating if information technology wants to remain number one. BlackBerry and Apple are the two fastest-growing brands in the top 100, and China Mobile grows steadily, also.

Page 15, do exercises A, B and C.

 A) watch the words and phrases which have the same meaning.  For each pair,

decide which is British English and which is American English.

B) Work i due north pairs. Apply the American English words or phrases from Practise A

to consummate this text.

My last overseas business trip was a nightmare from start to end. Outset of all, in that location was a delay on the manner to the aerodrome, as there was an accident on the freeway. I. When I got there, I institute the lower level of the airport parking lot was flooded. Next, my acquit-on baggage was too big and heavy, then I had to check it in.

When we arrived, the subway was closed, and in that location were no cabs at all.

 Subsequently a long time trying to figure out the reservation and waiting line for 40 minutes, we finally got a autobus downtown and plant the hotel. Then there was a problem with our room reservation  and, would yous believe information technology, the lift wasn't working, and our rooms were on the fifth flooring.

C) Mind to the recording and cheque your answers to Exercise B. ok

Folio 18, practice exercises A and B.

A)

Complete each dialogue with the right course of going to or will.

A. Have you lot decided where to concord the sales briefing?

B. Aye, we will volume the Emory Centre in Atlanta.

A. I can't detect my passport.

B .OK, you look in your bag, and I am going to check the dorsum seat of the machine.

A. What are you planning to do in Tokyo?

B. We will meet our agent to discuss side by side year's advertisement upkeep.

A. I'k afraid the flight'southward been cancelled.

B. I need to get there tonight. I am going take the train. I remember it leaves at nine.

A. The Hertz counter is a good place to meet.

B OK, I will await for you lot there.

B)

Cull the correct tense (present continuous or nowadays simple) to complete the sentences.

1.

 We are staying at the Ritz for next week's conference.

2.

 According to the timetable, the coach deports from Victoria at eight:00, reaches Lille at 12:30 and arrives in Paris at 13:thirty.

3.

Excuse me, what time is the conference does the conference begin?

4.

 What do yous do on Tuesday afternoon?

5.

 What time is this train getting to Osaka?

six.

Next time, I travel to Madrid by train.

Folio 26, exercise exercises A and B.

A) Which of the following expressions are used with the past simple and which are used with the present perfect? Which are used with both?

In 2010 past unproblematic and present perfect

This week present perfect

Recently present perfect

Since 2009 past simple

Yesterday past simple

Last yr past simple

Yet present perfect

Ever nowadays perfect

Six months ago past simple

B) Complete this short business brief about Vietnam using the past simple or the present perfect forms of the verbs in brackets.

Vietnam has going through many changes in its history and experienced many economic changes recently. It is currently experiencing an economic boom.  In 1986, the authorities introduced economic reforms or doimoi.

The reforms has permitted the setting upwardly of complimentary marketplace enterprises and abolished the practise of commonage farm ing. However, agriculture remains the most of import role of the economy. Vietnam has recently get the second largest producer of rice in the world after Thailand. The

Industrial sector showed dramatic comeback and expansion likewise. In1993, the World Bank has declare 58% of the population to be living in poverty.

By 2005, this figure was less than 20%. Vietnam has likewise make great strides on the international phase in the last decade or and so. Information technology became a full member of ASEAN in 1995 and of the WTO in 2006. The effects of this newfound prosperity tin exist seen everywhere. Large, glitzy malls has announced in major cities, while streets

once filled with bicycles are now overflowing with locally produced Japanese, Korean and Chinese motorbikes and cars. Business visitors wishing to relax in a more traditional Vietnamese town should visit Hoi An. Hoi An has been a major Asian trading port in the 17th and 18th centuries, and its picturesque architecture and relaxed lifestyle inverse picayune over the years.

wheelerfonse1951.blogspot.com

Source: http://stefaniinglesintermedio.blogspot.com/2015/05/activity-1-reading-and-listening_1.html

Share this post